Why I Write Content

Why I Write Content: Reflecting on Simpler Times and Building a Brand

I began my business journey in a rather unexpected way — by writing content. It all started with book reviews on LinkedIn. Looking back, I recall those times with a great fondness. 

Life was much simpler then. 

My mornings followed a familiar, comforting routine: I’d wake up, check the markets, and scroll through Twitter for the latest NFT launch. With a freshly brewed coffee in hand and a handful of vitamins and minerals, I would settle into a chair, open a book, and dive into a few chapters.

If I happened to finish a book, my next task was clear: write a LinkedIn post reviewing it. I aimed to convey the most meaningful lessons or ideas the book had imparted to me, hoping that my insights might inspire others. Writing book reviews became the foundation of my real business journey.

Of course, you could argue that I actually began at 13, selling fancy dress outfits, but that’s a story for another day.

Reflecting on the Simplicity of the Routine

So, what is the takeaway from this nostalgic rambling about those simpler times, when my only focus each day was to read and then write a book review? Here’s what I’ve come to realise:

1. Have a Clear Task and a Goal for Each Day

2. Commit to Doing It Daily

3. Find a Way to Share What You’ve Done

For me, reading each day and writing a corresponding LinkedIn post was the perfect example of these principles in action. I read each day, absorbed the lessons, considered why someone else might benefit from reading the book, and reflected on how I would apply the newfound knowledge to my own life.

Key Takeaways from My Content Creation Routine

1. Reading Each Day is a Great Habit: 
   Committing to reading daily is an easy way to feel a sense of accomplishment. Even reading 10 pages each day, as recommended in the “75 Hard Challenge,” can give you a quick win every morning and start your day on a productive note.

2. Writing a Book Review is Invaluable: 
   Writing a book review is not only personally fulfilling; it’s also an excellent way to market yourself and build a personal brand. Each review you write is unique to you. The insights you gain, the lessons you draw, and the connections you make between the book’s content and your life are distinctively yours. No one else can write your review of a book, which makes the content valuable and original.

3. Reading and Writing are Underrated Skills: 
   In today’s fast-paced world, reading and writing seem to be two of the most misunderstood and undervalued skills. Yet, they are essential for personal growth and professional development. They help sharpen your mind, clarify your thoughts, and allow you to communicate more effectively.

What I’ve Read This Week

• Who Moved My Cheese?
  An Amazing Way to Deal with Change in Your Work and in Your Life by Dr. Spencer Johnson.

This book offered profound insights into managing change — both at work and in life. It’s a simple yet powerful narrative that encourages readers to embrace change, anticipate it, and adapt quickly to it.

Full review to come.

Final Thoughts

In conclusion, writing content, particularly book reviews, was my gateway into the business world. 

It taught me the importance of consistency, the value of unique insights, and the power of sharing knowledge. 

I encourage anyone looking to start or grow a business journey to consider picking up a book, diving into its pages, and sharing what they’ve learned. 

The process is transformative, and who knows — it might just be the start of something big.